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INDIVIDUAL ASSIGNMENT 2 : DIGITAL MOTION & OUTPUTS

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Part 2: Digital & Motion Outputs The motion graphic outcome for this project is an animated logo reveal , designed to present the Cake House logo in a clean and engaging manner. The animation uses subtle fade-in movements and gentle visual emphasis to maintain consistency with the brand’s pastel color palette and minimalist design approach. STORYBOARD 1) Base structure reveal 2) Inner arch development 3) Cake outline rises upward into position 4) Completed logo display Scene 1: Background Setup (0.00 - 0.01s) The animation begins with a clean, light-colored background in a soft pink tone. This background was chosen to maintain visual clarity and ensure that the logo remains the primary focus. The neutral background also supports the brand’s soft and minimalist visual identity without introducing unnecessary distractions. Scene 2: Cake Outline Appearance (0.02 - 0.04s) In the first stage of the animation, the cake outline gradually appears using a fade-in transition. This step intro...
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INDIVIDUAL ASSIGNMENT 1 : VISUAL IDENTITY FOR NEWLY PRODUCT/SERVICE

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Part 1 : Visual Identity Design  By : Nabilah binti Mohd Affandi (305235) Introduction: Cake House is a newly introduced bakery brand that focuses on producing cakes and pastries with a modern and minimalist approach. The brand emphasizes high-quality ingredients, careful craftsmanship, and clean visual presentation to create desserts that are consistent, refined, and aesthetically appealing. Each product is designed to offer customers a more elevated and professional dessert experience. The primary target audience for Cake House consists of young individuals and sweet-tooth consumers who appreciate delightful, well-crafted desserts with a contemporary look. With a polished and cohesive visual identity, Cake House aims to establish itself as a recognizable brand that communicates quality, creativity, and a modern dessert culture. Design Process The design process for the Cake House visual identity followed several structured steps to ensure the final logo and brand elements were ...
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