INDIVIDUAL ASSIGNMENT 2 : DIGITAL MOTION & OUTPUTS

Part 2: Digital & Motion Outputs

The motion graphic outcome for this project is an animated logo reveal, designed to present the Cake House logo in a clean and engaging manner. The animation uses subtle fade-in movements and gentle visual emphasis to maintain consistency with the brand’s pastel color palette and minimalist design approach.

STORYBOARD

1) Base structure reveal

2) Inner arch development

3) Cake outline rises upward into position

4) Completed logo display

Scene 1: Background Setup (0.00 - 0.01s)

The animation begins with a clean, light-colored background in a soft pink tone. This background was chosen to maintain visual clarity and ensure that the logo remains the primary focus. The neutral background also supports the brand’s soft and minimalist visual identity without introducing unnecessary distractions.

Scene 2: Cake Outline Appearance (0.02 - 0.04s)

In the first stage of the animation, the cake outline gradually appears using a fade-in transition. This step introduces the main visual symbol of the brand in a subtle and calm manner. The slow opacity increase creates a gentle reveal effect, aligning with the bakery’s soft and elegant concept.

Scene 3: Cake Illustration Movement (0.05 - 0.06s)

After the initial appearance of the cake outline, the cake illustration moves upward from the bottom to its final position. This vertical motion creates a smooth transition that guides the viewer’s attention naturally toward the center of the composition. The upward movement adds subtle dynamism to the animation while maintaining a soft and minimal visual style, reinforcing the dessert theme and enhancing the overall flow of the logo reveal.

Scene 4: Star Appearance (0.07 - 0.08s)

After the logo elements are fully revealed, a small star element appears as a subtle visual highlight. This detail adds a sense of sweetness and emphasis without overpowering the overall minimalist design. The star functions as a gentle accent that enhances the visual appeal and reinforces the soft, playful character of the Cake House brand.

Scene 5: Brand Name Introduction (0.09 - 0.11s)

Lastly, the brand name “Cake House” appears through a soft fade-in animation. The typography is introduced after the logo icon to establish clear visual hierarchy. This sequence allows the audience to first recognize the symbol, followed by the brand name, improving brand recall and readability.

FINAL DELIVERABLES